Montreal, Canada: June 14, 2007– Mood Brands is pleased to announce an exclusive partnership with Champ Car Atlantic team Jensen MotorSport. Beginning in Cleveland June 22nd – 24th, Drive Energy Soda logos will be featured on both Jensen MotorSport race cars of drivers Tom Sutherland and Frankie Muniz.
“What a thrill to extend our existing relationship with Champ Car by sponsoring such an up and coming team.” Says Brion Ware, President of Mood Brands. “Drive will be all over the track in Cleveland. On Tom and Frankie’s cars along with our Official Energy Soda of the Cleveland Grand Prix sponsorship.” Says Ware.
“There is a terrific match between the Drive Energy Soda and Jensen MotorSport brands”, says team owner Eric Jensen. “The celebrity and youth of our drivers is a good match for the brand positioning of Drive Energy Soda, and the lifestyle events that our team frequently hosts will provide race fans a good opportunity to sample Drive product.”
Drive Energy Soda and Jensen MotorSport are also planning a launch event in Cleveland, as well as continued sponsorship at the Toronto and Edmonton races on the Champ Car schedule.
Drive Energy Soda is the official energy soda of the Champ Car Atlantic Series, the Cleveland Grand Prix and title sponsor of the Mood Face of Champ Car grid-girl competition. Following Cleveland, Drive Energy Soda will be released and made available for purchase in major USA and Canadian markets, beginning with Albuquerque New Mexico.
About Drive Energy Soda
Whether you’re hitting the road for a long haul or just pulling an all-nighter to Vegas, drive will keep you awake, alert and out of the headlights of oncoming traffic. It’s the kind of slap in the face you need during the toughest parts of a road trip. Drive is a mental and physical RPM booster that gives you an extra push when you’re running out of gas. For more information visit www.driveenergysoda.com.
About Jensen MotorSport
Jensen MotorSport is a professional car racing team competing in the Champ Car Atlantic championship. The team is fielding two cars in the 2007 championship for drivers Frankie Muniz (21) of Los Angeles California, and Tom Sutherland (18) of Los Gatos California. Frankie Muniz is already well known for his Hollywood acting career starring in the hit television show “Malcolm in the Middle”. For more information visit www.jensenmotorsport.com
For further information, please contact:
Marc Aflalo
Aflalo Communications Inc.
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